The conversations are already strong. What happens after the recording decides who sees them.
Twice a month, Ankit sits down with people the engineering world listens to. While most of the space talks about one person building a whole company with AI, Aviator talks about how large teams collaborate, how engineering culture holds up, and what changes for enterprises as the work changes. That stance is rare, and the guest list backs it.
The gap sits in post. Episodes open cold, with nothing that tells a viewer what they will get by the end. Thumbnails and titles are not built to win the click on YouTube. The sharpest two minutes of every conversation stay buried inside an hour long video. The Uncle Bob episode showed what the guests can pull. With the right packaging, that episode had a real path to 100,000 views.
Blockwee closes that gap. Aviator owns the recording. We own everything that happens to it next.
Every recording leaves our edit as seven finished pieces.
The full episode goes live on YouTube. Three landscape clips go to X and LinkedIn. Three vertical shorts go to YouTube Shorts, Instagram and TikTok. Landscape and vertical are edited separately, because each one is watched differently.
The full episode
Edited for retention from the first second. A 30 to 45 second cold open built from the episode's best moments tells viewers exactly what they will walk away with. Clean cuts, lower thirds, chapter markers and one consistent Aviator look across every episode.
Three landscape clips
Self contained ideas lifted from the conversation, each one standing on its own with a title card and captions. X and LinkedIn now reward longer native video, and this is where VPs and engineering managers spend their attention.
Three vertical shorts
Reframed for vertical, captioned word by word and cut tighter. One edit runs on all three platforms, so the budget buys more clips instead of more versions. Shorts are how new viewers discover a podcast, and they drive subscriber growth.
The tone stays enterprise. Every hook is sharp enough to stop the scroll and credible enough for a head of engineering to share with their team.
The edit keeps people watching. The packaging gets them to click.
On YouTube, the thumbnail and title decide whether a great conversation gets a chance at all. This is the piece that builds a recognizable brand for the show, and the one most podcasts skip.
Thumbnail design
A custom thumbnail for every episode, built on one Aviator thumbnail system. Guest forward, a short promise in the type, and a look viewers learn to spot in their feed.
Titles and YouTube SEO
Title options for every episode, plus descriptions, chapters and tags written for search. Aviator picks the final title. We bring the options and the reasoning behind each.
Aviator records. Your content lead steers. Blockwee delivers.
Nothing about how you record changes. We plug into the workflow you already have, and everything runs through a dedicated editing dashboard built by our team, so Aviator sees exactly what we see at every step.
- 01RecordAviator
Ankit records on Riverside as he does today and shares the raw tracks. When a change in framing, audio or setup will lift the final edit, we send a short note.
- 02MarkAviator content lead
Your content lead flags the moments that matter. She knows the space best, so her picks set the clip list. We add the moments we see performing on each platform.
- 03EditBlockwee
The full episode, six clips and the thumbnail are cut in parallel by one team, so the look stays consistent across every format.
- 04ReviewEditing dashboard
Aviator gets its own editing dashboard, set up and run by our team. It shows everything we see: every episode and clip in the pipeline, where each one stands, drafts as they land, comments on the frame and final files. Nothing lives in scattered links or email threads.
- 05PublishReady to post
Files arrive named, captioned and sized for each platform, with titles and descriptions attached.
Two episodes in. Fourteen videos out.
At two episodes a month, Aviator publishes something new on every channel, every week.
The bar we are editing to.
One reference for each format in the episode output. Open any of them to see the edit we are bringing to Aviator's podcast.
Long form edit
The pacing, cold open and finish we bring to every full Aviator episode on YouTube.
Watch on YouTube ↗Podcast clip on X
David Senra's podcast clip. One idea, cut clean, captioned and native to the X feed.
View on X ↗Short form vertical
The vertical edit style we bring to YouTube Shorts, Instagram Reels and TikTok.
View on Frame.io ↗The show Ankit named. Educational depth with production and packaging that match it.
One fee. Editing, repurposing and packaging in one place.
- 02Full episode editsCold open intro, chapters, lower thirds, YouTube ready
- 06Landscape clips2 to 3 minutes, captioned, for X and LinkedIn
- 06Vertical shortsUnder 60 seconds, one edit for Shorts, Reels and TikTok
- 02Episode thumbnailsBuilt on one Aviator thumbnail system
- +Editing dashboardFull visibility into every edit, status, review and final file
- +Titles and YouTube SEOTitle options, descriptions and chapters whenever you want them
We start with the episodes already in your pipeline.
The work runs on the recordings you have ready, so you see the full system working before anything rolls forward. If this sounds good, reply with a yes and we'll begin with the episodes already recorded. The customer case study you just recorded can join as a separate piece, quoted on its own.
You bring the conversations. We make sure the right people see them.